I’ve been in love with these gals for years now. One of them is an SB Beauty bride, and I did makeup/hair on their first company headshots years ago. Tinsel does decor for extraordinary corporate events and galas (think tropical flowers in wow colors, massive metallic balloons, electrifying lighting and many, many draped and swagger things). They make, they grow, the support, and they do it together. Lady bosses.
How did you discover your talents as a team?
It’s no coincidence that our logo is a triangle, the strongest geometric form and representing the three of us as a mighty trifecta. We discovered early on that we each possess a set of complementary skills that make ours a powerful and multi-faceted partnership. When we started the biz, it was clear that we each brought something unique to the table. It wasn’t until later, as we grew into our roles with Tinsel, that we really understood what that meant. As our head of Operations, Liz is our How. Leading our brand growth and creative direction, Adette is our Why. Heading up our partnerships and relationships, Erica is our Who.
How did your business blossom?
Our pivotal moment of growth came when we were ready — emotionally, financially, and with processes established — to trust other people to act as extensions of ourselves. Growing our core team has allowed us to step away from client day-to-day work so that we can focus on larger growth, longer term planning, and areas of expansion. We had to get comfortable moving away from doing the business so that we could grow the business.
Tell me about your team, and your roles within.
#TeamTinsel is a small but mighty crew of designers, producers, florists, and event specialists who feel just as passionately about spreadsheets, moodboards, out-of-the-box ideas, office dogs, and karaoke night. Very intentionally, only a handful of our team members join us with traditional events experience. Our events tend to take a very unique design approach because of our team members’ varied backgrounds in set design, interior design, retail design, and sound engineering.
What is your process with wedding clients before the wedding?
When we work with our couples and their planners, we are committed to being very process-oriented. We don’t want to be another source of stress during the wedding planning lifecycle. Our team always starts by establishing working timelines, then from there, we present rounds of creative briefs to communicate design concepts. That way, by the time a client joins us for their table sample meeting in the month before their wedding date, they are already very clear on the design direction we have developed together — and those meetings become more of an excuse to pop champagne bottles than working sessions.
How do you continue to grow as artists?
We always push our team to develop new ideas for clients and think beyond what is standard at weddings. We try not to recycle ideas, honoring that every new client deserves our full attention and creative capacity. We’re thrilled to find that many of our recent wedding clients are coming to us interested in design concepts that feel more in-line with the deeply experiential and wonderfully “weird” work we are doing with our corporate and brand clients.
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