Welcome back to Mascara Monday, our favorite kind of Monday! If you didn’t like this dsay before, let this type of Monday reframe your impression of the first workday of the week. Yay!
Today we are discussing the Julep “Length Matters” Buildable Lengthening Mascara (someday I’ll learn to spell “lengthening” without peeking at the packaging). This is a strong contender for new favorite defining mascara. Here are my impressions:
- Love, love, LOVE this microbrush, which gently grabs the lash and separates
- Paraben free and cruelty free, which is always a plus, and gives a fresh option to the clients who prioritize these qualities
- Conditioning, fortifying, and with long hold
Watch the video and you’ll hear the story of how I fell in love with this kind of microbrush. I love the way it holds the individual lash and gives it structure and definition, and doesn’t allow the lashes to clump or crisscross.
A crisscrossed lash, you ask? Why, yes! My own lashes crisscross, so I really appreciate a mascara wand that takes out the combing work for me. Don’t you want to do less work when applying your makeup? I do, and now I have the help of this handy mascara wand.
The brush is nice and thin so I could reach and coat every lash, thus great for reaching both upper and lower lashes. The formula dries quickly and it builds up your lashes with repeated coats. The mascara lasts all day, no smudges and comes off very easily with some remover or cleansing oil.
If you want a more defined and separated, lash, this mascara is for you. If you are going for a volumized, “Real Housewives” makeup look, this isn’t the mascara for that moment. This brush provides awesome length and doesn’t clump (unlike fighting Real Housewives at a cocktail party).
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From the brand:
No extensions here. Our finely tapered, micro-bristle brush layers on more and more mascara for a softly curled, wide-eyed look that stretches the limits.
At Julep, we celebrate Brave Pretty. Try any trend – no judgments, no fear. Our award-winning products hold our “Girlfriend’s Promise”: simplified, good for you, and no makeup artist required (editor’s note – Hey!!!). There’s no wrong way, just YOUR way.
- Finely Tapered, Micro-Bristle Brush Layers on & Defines Individual Lashes
- Creamy Formula Gently Sculpts Each Lash for Exaggerated Length & Lift
- Jet Black & Layerable Formula that Builds to Your Custom Lash Look
- Enriched with Aloe Leaf Juice & Vitamin B5 to Nourish Lashes
- Beeswax Sculpts Lashes & Creates a Flexible Hold
A buildable, jet black mascara with an extreme lengthening formula that coats lashes from root to tip. The unique, finely tapered micro-bristle brush defines individual lashes and layers for a softly curled, wide-eyed look that stretches the limits.
To use: Start at the base of your lash line, and pull wand upward smoothly without wiggling. Repeat, applying additional coats until you achieve your desired look
- Beeswax sculpts lashes and creates a flexible hold
- Vitamin B5 (Panthenol) conditions and fortifies
- Aloe leaf juice hydrates, repairs, and conditions