SB Beauty

Artist Statement

Capture Your Best Self

High-fashion, low-key: this is the essence of SB Beauty, led by Sharon Becker. As a boutique booking agency of beauty artists, we get to know you through conversation and build a relationship of trust—making our process as organic as your most confident, radiant look.

Our makeup artists and hairstylists don’t do “Instagram makeovers.” That’s just not our style. With our warmth and experience, we cultivate a culture of love, light, and compassion to elevate your editorial, commercial, and personal events.

Fueled by your vision, we help make these moments exciting, memorable, and share-worthy.

Embrace Inner Brilliance

Beauty doesn’t come from a menu. It comes from an honest reflection of your preferred style, which we capture wholeheartedly—keeping your objective on track, and making you feel like yourself on your very best day. At SB Beauty, our agenda is your agenda.

We don’t hide your flair. We amplify it through fresh, polished, contemporary looks, with an editorial edge—for unforgettable nuptials or an on-point photo shoot.

Sharon is talented, organized, patient, hard-working, and calm; she listens carefully to her clients, executes any desired look perfectly, and does an all-around incredible job. I could not have felt more beautiful on my wedding day, and that is largely thanks to Sharon’s exquisite work. My six bridesmaids and all of my family members adored working with Sharon as well… I could not recommend Sharon more highly!

Gabriella K

Sharon Becker, THANK YOU THANK YOU THANK YOU from the bottom of our hearts for the amazing job on my hair and makeup on our elopement to NYC in September. I truly felt beautiful by the time you had finished with me and was so thrilled with the natural, elegant style you created for me.  Denise & Scott xx

Denise B.

I used Sharon for mine and my young bridesmaid’s hair and make up for my wedding in NYC on 1st of August 2014. As a UK bride, I chose Sharon from reviews from the internet, and it is pretty daunting when you have no idea what someone is like. Sharon was fantastic; I was pretty nervous when she arrived, but she soon calmed me down with her fabulous personality and warm chit-chat. My hair and make up was exactly as I wanted it, and everyone commented on how fabulous it was. Can’t recommend her enough. xx

Lyndsey Blyth

I was the bride who had not spent her entire childhood planning her dream wedding. Other vendors were a piece of cake through connections I already had, but makeup was not one of them. I have combination skin and various allergies and I was nervous. I turned to a friend who was married at the same venue. SB Beauty was recommended and as soon as I met Sharon I knew why. She’s classy, has a sense of humor and has a personality that can calm anyone down (she did my mom’s make-up too). She gives great advice about pre-wedding prep as well as day of.

Emily

Sharon is an incredible makeup artist. She is so good at what she does, extremely approachable, and professional. I wanted a natural look, and she completely nailed it. I felt like a more beautiful version of myself, not at all hidden or covered in heavy makeup. Sharon is very easy to work with and incredibly responsive. She made a detailed timeline of the schedule for the day-of and arrived right on time with her assistant. On the wedding day, she and her assistant listened to what each of my girls wanted, and everyone loved their makeup. I would absolutely recommend Sharon to anyone for their wedding makeup!

Jocelyn G

Sign up for our email newsletter!